Lincoln Park Zoo is dedicated to connecting people with nature by providing a free, family-oriented wildlife experience in the heart of Chicago. They wanted to share the amazing and awe-inspiring responsibility of stewardship with all those who visit. Jetpack was able to create four unique campaigns that addressed each one of the core missions—Conservation, Learning, Animal Care, and Fund-raising. The Siku and Finely interviews lived exclusively on Facebook and earned a 42% engagement rate with a 2.3% CTR.
PRINT & OOH