When a brand like Inventables counts on the lion’s share of sales between Black Friday and Cyber Monday, you better be willing to create smart, motivating, and timely spots. Armed with a couple of sweet incentives, we re-purporsed footage from our branding Makers campaign and created some hard-working, deal-driving pre-roll spots. We kept refining and re-editing the messaging until we got it just right. 66% increase? The spots made a difference and the brand made some serious jack.