Jetpack is thrilled to have worked side by side with Dovetail to write and direct the TV portion of the highly successful SLUCare "Informed Medicine" campaign. While we're known more for our humorous takes, this work brings to life some touching moments and very real emotions.

In less than 13 months, this campaign is really connecting with consumers and now has picked up a prestigious Silver in the 2016 Healthcare Advertising Awards.

Over 3700 entries vied for recognition, which makes being one of the few to be honored very special. And when you consider that SLUCare competed in the crowded Total Advertising Campaign with TV category, winning some hardware is deeply satisfying.